From the manufacturer
Purple Shampoo
Purple Shampoo gently cleanses and neutralizes brassy yellow tones in blonde, grey and silver hair and highlights, while cleansing and brightening.
Purple Conditioner
This leave-in conditioning treatment for colored hair hydrates and moisturizes for added softness as it reduces brassiness and yellow hues.
Purple Leave-In Mist
Formulated with pro-grade violet pigment, açai extract and apple cider vinegar. Designed to neutralize brassy hues, refresh hair and condition ends.
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should I be using purple shampoo or purple mask?
both, you will achieve an even brighter blonde and better toning results when using these two products together.
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can I use this mask if I am a natural blonde or have grey or silver hair?
yes. this mask is designed to reduce warm hues or any unwanted brassiness on blonde, grey, and silver hair tones.
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can I use this mask if I only have highlights?
yes. purple mask will help minimize brassiness and enhance cool tones so you can stretch out the time between color appointments or highlight touch-ups.
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will this mask turn my hair purple?
although purple mask contains professional-grade purple pigment, it does not contain permanent dye so it will not change the color of your hair completely. however, if the mask is left on for longer than directed this may cause a lavender tint.
