Bed Head’s Serial Blonde Shampoo; new on the outside and just as epic on the inside. A colour enhancing formulation, not only designed with, but used by salon professionals. Delivering salon results and salon experience at home. If you loved Bed Head Dumb Blonde Purple Shampoo, you will love Serial Blonde!The Bed Head colour care range, with a Colour Protection System, has been tailored with professionals to care for and revive chemically treated hair and enhance colour vibrancy. The sulphate free Serial Blonde Toning Shampoo provides amazing colour care benefits and cancels out those unwanted brassy tones. This purple shampoo is powered by purple toners to help remove yellow tones, amplify cool tones and brighten blonde hair. The violet shampoo also adds shine to dull hair for vibrant blonde hair!Great for both natural and dyed blonde hair. Use the purple shampoo as often as necessary. Lather up and massage the shampoo into wet hair. Leave in for 1-5 minutes depending on the desired effect. Rinse well. For best results, follow with the Serial Blonde Restoring Conditioner. Avoid contact with clothing.Formulated with Purple Toning Pigment to neutralise brassy and yellow tones in blonde hair and increase cool tones, Dimethiconol that adds shine to brittle, dull blonde hair, Rice Germ Oil that is packed full of vitamins and known to promote hydration, and Hydrolysed Pearl that is known to renew and tone.The professional shampoo is 13.53 fl oz and comes with a Delightful Exotic fragrance!

• Product Dimensions ‏ : ‎ 2.37 x 2.37 x 8.54 inches; 1.01 Pounds
• UPC ‏ : ‎ 615908934397
• Manufacturer ‏ : ‎ TIGI
• Country of Origin ‏ : ‎ USA